Alphabet, the umbrella corporation of Google, Inc. etc. , has quietly acquired a UK-based startup called Redux, reports Bloomberg. Redux was founded in 2013 out of Cambridge, and built technology that uses vibrations to turn surfaces of phones or tablets into speakers or provide haptic feedback. The acquisition is reflected on Crunchbase, and in confirmed transfer of shares within U.K. regulatory filings. Google has made no mention of the acquisition as of yet. Google has been aggressive this year with its touchscreen products, predominantly the Pixel 2 and the Pixel 2 XL. In fact, analytics firm Localytics reported that the Pixel 2 and Pixel 2 XL beat out the iPhone X in terms of activations over Christmas. Redux technology could put more weapons in Googles smartphone arsenal as it continues to compete with Apple and other smartphone makers. And then theres the long-term potential. Just recently Wired wrote about how companies might use audio to transfer data, which may be part of Googles plan for Redux. Though Reduxs website has been shut down, you can check out a web archive of the site where the company explains its technology and mentions that it has 177 total patents, with 115 of them granted. Redux is led by its CEO Nedko Ivanov, formerly CEO of BullGuard, John Kavanagh who hails from IBM and CapGemini, David Gammie, who has formerly at Plastic Logic, and Nimrata Boora who came from Deloitte and then HiWave Technology. We reached out to Google and Redux and will update if/when we hear back.
Google has quietly bought a UK startup named Redux that uses vibrations to turn phone and tablet displays into speakers, reports Bloomberg. Its not clear when the purchase was made, or for how much the company was bought, but the acquisition happened in August last year according to Crunchbase. Redux developed a number of technologies involving sound and touch in mobile devices, but never placed them in any major consumer products. The Verge had some hands-on time with the companys tech last year, trying out a tablet which vibrated its screen to function as a speaker, as well as a number of displays that used haptic feedback to mimic the feel of buttons, sliders, and dials. The results in both cases were impressive. The sound quality from the vibrating screen was decent, and the haptic feedback made it feel like you were touching, if not physical buttons, then at least something. They clicked and buzzed in a way no other phone screens currently do. Heres a video and report from Mashable on Reduxs screen-to-speaker tech from last years MWC: Redux tech turns the screen into a speaker, and a haptic surface. Trying it out here. The sound is actually coming from the screen. For Google, a company keen to prove itself in the world of hardware, the attraction of such tech is obvious. Turning screens into speakers would help free up space inside smartphones for other components like bigger batteries. And displays with tactile feedback could offer a unique selling point for the companys devices — similar to Apples pressure-sensitive 3D touch iPhone screens. We can turn the screen into a high quality loudspeaker, eliminating the need for an embedded speaker, Reduxs Nedko Ivanov told New Electronics in an interview back in 2016. When it comes to mobile phones, we are not only saving valuable real estate and creating a waterproof housing, we are eliminating the need for additional speaker holes and most importantly, improving the audio quality. It remains to be seen what Googles plans are for this technology.