Alphabet, the umbrella corporation of Google, Inc. etc. , has quietly acquired a UK-based startup called Redux, reports Bloomberg. Redux was founded in 2013 out of Cambridge, and built technology that uses vibrations to turn surfaces of phones or tablets into speakers or provide haptic feedback. The acquisition is reflected on Crunchbase, and in confirmed transfer of shares within U.K. regulatory filings. Google has made no mention of the acquisition as of yet. Google has been aggressive this year with its touchscreen products, predominantly the Pixel 2 and the Pixel 2 XL. In fact, analytics firm Localytics reported that the Pixel 2 and Pixel 2 XL beat out the iPhone X in terms of activations over Christmas. Redux technology could put more weapons in Googles smartphone arsenal as it continues to compete with Apple and other smartphone makers. And then theres the long-term potential. Just recently Wired wrote about how companies might use audio to transfer data, which may be part of Googles plan for Redux. Though Reduxs website has been shut down, you can check out a web archive of the site where the company explains its technology and mentions that it has 177 total patents, with 115 of them granted. Redux is led by its CEO Nedko Ivanov, formerly CEO of BullGuard, John Kavanagh who hails from IBM and CapGemini, David Gammie, who has formerly at Plastic Logic, and Nimrata Boora who came from Deloitte and then HiWave Technology. We reached out to Google and Redux and will update if/when we hear back.
The technology could free up space for bigger batteries and other important components. Over the past year, Google has demonstrated its desire to step up its hardware game. The company bought HTC's Pixel team for $1.1 billion, designed its own imaging chip for the Pixel 2 and also hired a key Apple chip designer. Bloomberg reports that in its bid to gain an edge on the competition, Google has quietly snapped up UK startup Redux, a small team focused on delivering sound and touch feedback via mobile displays. According to filings, Google took control of the startup back in August and then subsequently shut down the company's website. Previous demonstrations show Redux playing back music via a tablet device, which possesses tiny actuators that vibrate the screen and effectively turn it into a loudspeaker. By eliminating the need for smartphone speakers, Google may be able free up more space for batteries and other important components inside future smartphones. Redux tech turns the screen into a speaker, and a haptic surface. Trying it out here. The sound is actually coming from the screen. Although Redux has already integrated similar technology inside PCs and automotive infotainment systems, it has recently focused on bringing the same technology to mobile devices. In April 2017, the company told Engadget in a statement that it believed it would begin appearing in smartphones from 2018. Google's decision to buy the company may accelerate that rollout, meaning we could see Redux's haptic sound technology come to a Google device later this year.