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LG announces AI camera features for new V30 model

LG says that it'll be showing off the first of a suite of AI technologies on a new version of the V30 at Mobile World Congress this month, seemingly confirming a recent rumor out of Korea. ET News reported last week that a new phone called the V30s is set for an MWC reveal and will feature AI-powered camera features. That is pretty much what LG has announced today. The AI tech is going to feature on the 2018 version of the LG V30, and is indeed initially focused on image recognition. LG calls this Vision AI — it involves automatic image analysis for shooting mode recommendations (like Huawei did with its Kirin 970 chip on the Mate 10) along with object recognition and shopping suggestions (like Google did with Lens on the Pixel phones). There's also a feature that claims to leverage AI to offer better low-light performance. It's notable that at least for now, LG isn't attempting to develop its own smartphone voice assistant, as Samsung has with Bixby. Instead, the company is leaning on Google Assistant and building in some commands that are exclusive to LG phones — there are already 23, and that list will grow to 32 this year. That means you'll be able to use your voice to trigger the new photo features, for example. LG did highlight an AI initiative called ThinQ at CES last month, but it's more of a layer for its own products to tap into. The 2018 lineup of LG TVs supports Google Assistant and Alexa, the company is building a touchscreen fridge with webOS and Alexa, and it's developing speakers that work with both major voice assistant platforms. LG says that some of the AI features from the 2018 V30 will make their way to existing LG phones, without specifying which; we may have to wait until MWC to see exactly what the V30s brings to the table.

LG will unveil the new V30 with an AI camera at MWC 2018

The new flagship with also debut LG's Voice AI. LG will unveil a new version of its flagship phone, the V30, at the annual Mobile World Congress this year -- and as the rumors said, it'll have an AI-powered camera. The Korean company has developed "Vision AI" to make the phone's camera smarter and easier to use. Vision AI can automatically analyze what you're taking a photo of and can recommend the best shooting mode among the eight (portrait, food, pet, landscape, city, flower, sunrise and sunset) available. It can take the object's angle and color, any reflection in the surroundings, as well as the lighting and saturation levels into account to conjure up the best image possible. The AI also has a handful of shopping capabilities. It can do an image search or scan QR codes to show you where you can purchase the item you're taking a picture of (along with similar products) for the lowest price. In addition, Vision AI will measure the brightness of the actual image you're capturing with your phone in low lighting conditions to brighten parts of the image that matter. In addition to a new camera AI, LG will also introduce a new Voice AI to alongside Google Assistant. It will add new voice commands, most of which are connected to Vision AI, on top of the 23 LG-exclusive Assistant commands. You'll be able to ask Voice AI to take a photo in panoramic mode, in food mode or in low-light mode. It can take slow-motion videos if you ask it to, and even to do an image search or scan a QR code to conjure Vision AI's shopping experience. LG says these are just the first in the "suite of AI technologies" it's planning for the V30. It didn't say when it plans to reveal the other AI tech it's been working on, but we'll know more about these two by the end of February.