Google today announced a major change to its Chrome Web Store policy that aims to shield users from websites that try to fool them into installing their Chrome extensions. Until now, developers who publish their apps in the Web Store could also initiate app and extension installs from their own websites. Too often, though, developers combined these so-called inline installs with deceptive information on their sites to get users to install them. Unsurprisingly, thats not quite the experience Google had in mind when it enabled this feature back in 2011, so now its shutting it down. Starting today, inline installation will be unavailable to all newly published extensions. Developers who use the standard method for calling for an install from their site will see that their users will get redirected to the Chrome Web Store to complete the installation. Come September 12, 2018, all inline installs of existing extensions will be shut down and users will be redirected to the store, too. Come December and the launch of Chrome 71, the API that currently allows for this way of installing extensions will go away. As weve attempted to address this problem over the past few years, weve learned that the information displayed alongside extensions in the Chrome Web Store plays a critical role in ensuring that users can make informed decisions about whether to install an extension, James Wagner, the product manager for the extensions platform, writes in todays update. When installed through the Chrome Web Store, extensions are significantly less likely to be uninstalled or cause user complaints, compared to extensions installed through inline installation. As Wagner notes, inline installations have been an issue for a long time. Back in 2015, for example, sites that tried to deceive users into installing extensions by getting them to click on fake ads or error messages were the main issue.
Google today announced that Chrome will no longer support inline installation of extensions. New extensions lose inline installation starting today, existing extensions will lose the ability in three months, and in early December the inline install API will be removed from the browser with the release of Chrome 71. Disabling inline installation, which lets users install extensions directly from websites, will affect Windows, Mac, Linux, and Chrome OS users. Unlike Firefox, Chrome still does support extensions on mobile platforms. Google regularly cracks down on apps and extensions that cause a poor experience for Chrome users. In April, for example, the company outlined its ban for cryptocurrency mining extensions. But this change, which ensures the Chrome Web Store is the only way users of the browser can install extensions, is really an evolution of a shift that started three years ago. In May 2015, Google began blocking extensions not listed in the Chrome Web Store, and in September 2015, the company disabled inline installation of some Chrome extensions. Both moves were made in the interest of control and security: Google wanted to block extensions that didnt adhere to its rules or that were tricking users into installing unwanted tools. Critics have pointed out such moves make the Chrome Web Store a walled garden, while Google insists pushing users to the store ultimately protects them. That thinking has only cemented itself further over the years. Here is Googles stance now, as articulated by Extensions Platform product manager James Wagner: We continue to receive large volumes of complaints from users about unwanted extensions causing their Chrome experience to change unexpectedly — and the majority of these complaints are attributed to confusing or deceptive uses of inline installation on websites. As weve attempted to address this problem over the past few years, weve learned that the information displayed alongside extensions in the Chrome Web Store plays a critical role in ensuring that users can make informed decisions about whether to install an extension. When installed through the Chrome Web Store, extensions are significantly less likely to be uninstalled or cause user complaints, compared to extensions installed through inline installation. Forcing users to the Chrome Web Store results in less uninstallation and fewer complaints because Chrome users are more informed about an extensions functionality prior to installing. In other words, installing from the Chrome Web Store reduces the chance of disappointment or unexpected changes to Chrome. Chrome gained inline extension installation support in 2011. The goal was to let users seamlessly install extensions from developers websites. But after seven years, Google has decided that the cons outweighed the pros. Here is the timeline for the features removal: Chrome 71 is currently slated for release on December 4, but that date could shift. Either way, developers that distribute extensions using inline installation should update the install buttons on their website before December ( best practices and install badges).