The Hero5 Black is its most popular model. GoPro has been dealing with significant business challenges in recent months, but the camera maker has managed to keep its chin above water. The company today revealed it has surpassed 30 million sales of its Hero action video camera since the first HD model came out nine years ago. Its Hero5 Black model -- an affordable all-rounder for outdoorsy types -- has sold four million units and gains the honor of becoming GoPro's best- selling camera. Despite these achievements, it seems GoPro needs to do more than make subtle improvements to its action cam range to become profitable again. In a bid to turn its recent holiday sales slump around, GoPro began licensing its camera lenses and sensor technology to Jabil. Jabil Circuit specializes in electronic manufacturing solutions and counts itself as one of several Apple's suppliers. It's always tough when cheaper competitors enter the scene with waterproof guarantees, 4K resolution and similar battery life. But GoPro's fighting back in a number of ways -- from trade-in incentives for customers who are on the fence about investing in its action cams, appeals to miniature motorheads with a Hot Wheels GoPro toy car, and streamlining its video sharing UI for Instagram Stories.
GoPro has announced two major sales milestones for its Hero action cameras. Since 2009, GoPro has now sold more than 30 million Hero cameras that capture all of your action exploits on ski runs, mountain bike journeys, and surfing trips. And now the companys Hero5 Black camera has sold more than 4 million units since its launch in the fourth quarter of 2016, making it the fastest-selling GoPro camera. Hero5 Black hit that milestone three months faster than Hero4 Silver, which debuted in Q4 2014. During the second quarter of 2018, GoPro hit the 30 million mark. The company said that GoPro has been the best-selling camera of any type for the past 17 quarters in a row in North America. These sales milestones highlight consumers regard for GoPro, said GoPro CEO Nicholas Woodman, in a statement. A huge thank you and Hi5 from all of GoPro to our customers around the globe. Were very passionate about helping people share their lives in exciting ways and its so rewarding to receive such strong support. San Mateo, California-based GoPro will release more information about product sales and the companys progress in a quarterly earnings call scheduled for August 2.