Anchors been gaining a fair bit of steam lately with its dead simple mobile podcast editing app. The New York startup has also been branching out in some interesting ways, including the recent launch of a Manhattan-based studio designed to give podcasters access to far better equipment than the usual Skype setup. Today, its taking on another key issue with upstart podcasts: monetization. Anchor is launching Listener Support, a Patreon-style subscription service (with a very NPR name) that lets podcasters make a little money for their hard work. Once enabled on an Anchor dashboard, hosts are encouraged to share a link in their show notes, where listeners can plunk down $0.99, $4.99 or $9.99 a month for the privilege of audio content. After the money starts flowing in, hosts can collect their earnings by hitting the Cash out now button. Anchors taking a 4.5 percent servicing fee from the subscriptions, on top of Stripes standard 5 percent processing charge. iOS and Mac users can also subscribe via Apple Pay. At launch, the service is available for a handful of partner podcasts, including Good Hustle, Over the Thread, Sweet Husbands, So Fashionating and Thats Weird. The move follows the launch of a similar blockchain-based service from top Android podcast app, Castbox.
The new Listener Support feature allows monthly payments of up to $9.99. Anchor, the audio broadcast-turned-podcasting platform, has launched a new Listener Support feature that lets podcasters collect money from their fans for their efforts. Creators of any size or experience level can add a Listener Support button to their public Anchor profile, which followers can click to make a regular monthly donation of $0.99, $4.99 or $9.99. Adding the button also puts a link in the podcast notes on every app or website where it's available, so listeners can support their favorite shows from anywhere. Podcasters can cash out whenever they want, although they will be subject to a few fees. Anchor takes 4.5%, payment processing platform Stripe takes 5% plus a $0.10 processing fee per payment, and there's a $0.25 pay out fee. This will obviously sting for creators with smaller audiences, but it's cold hard cash nonetheless -- and this kind of model has already proven popular with Twitch, as well as other types of creators that use Patreon. Plus, Anchor has made it easy for fans to cough up -- donations can be made by entering payment information the usual way, as well as via Apple Pay and Google Pay.