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Panasonic's deodorizer freshens your shoes while you sleep

It's high-tech shoe care we didn't know we needed. In a world where self-driving cars are taking to the roads and computers are having casual conversations with salon receptionists, it's easy to forget that many companies are still working hard on solutions for low-tech, everyday problems. Smelly feet, for example. You'd think we'd have that nailed by now, but as Panasonic's newest launch demonstrates, there's still a lot of innovation to be had in this arena. Forget simply slapping a couple of scented insoles into your kicks -- Panasonic, the brains behind the deodorizing coat hanger, wants the business of shoe deodorizing to be a tech experience. The catchily-titled MS-DS100 is a shoe freshening device that emits ion particles containing hydroxyl radicals to dissolve and eliminate stinky odors. Plop the gadget into your shoe, and the particles are emitted from six -- six! -- outlets, removing whiffs from every corner of the shoe, heel to toe. There are even two operation modes to choose from: normal mode for your everyday pongs, and long mode, designed to really set science on those stubborn smells -- both are designed to be used overnight. It wouldn't be innovation if it wasn't mobile, of course, so it can be powered by a battery as well as via a power outlet. And it comes in a snazzy storage case. No word yet on colour options or memory specifications (this is a joke). It's easy to poke fun at this sort of product, of course. The fact that big budgets, science and research are given to something as relatively inconsequential as smelly feet seems almost bizarre against the wider tech innovation landscape. But it's good to know that age-old human problems aren't being completely overlooked in favor of tomorrow's automated idyll. Still, if you are reading this in a genuine bid to solve your stinky feet woes, sorry to say that the MS-DS100 is only currently available in Japan. However, Panasonic says it hopes the product will create new market demand, and let's be honest, even with all the tech advances in the world sweaty feet are always going to be an issue, so it may well roll out overseas in the future.

New Panasonic device sucks up your shoe smells, if you have five hours

For the weirdos who dont wear socks or the unfortunate people who just have smelly feet, Panasonic announced today that it will be launching a shoe deodorizer. Its called the MS-DS100, and it uses some zany nanoe technology to suck the stink right out of your shoes. To use the product, you just have to plug it in and place the bottom nodes into your shoes, kind of like putting a little party hat on top of your sneakers. The MS-D100 then blasts highly charged ions into the shoes, penetrating through the material and dissolving particles to eliminate any odors. There are two different modes: normal and long, which run for five hours to seven hours, respectively. According to Panasonic, the long mode is for use when you are especially concerned about smell or pollen. This bulbous smell-sucker isnt Panasonics first venture into odor removal. Last summer, the company launched a deodorizing hanger that works pretty much the same way as this new product but for clothes. This strange device will be available in Japan on September 20th. The press release doesnt give a specific price, but its likely to be a little pricey due to the single-purpose utility. (The deodorizing hanger, for example, runs for about $180 on Amazon.) Panasonic is only making 1,000 of these shoe deodorizers each month. So if you really want it, you may want to snatch it up quickly. I have no clue how many people actually need this product who cant control shoe smells with deodorizer balls or sprays (especially if it takes hours to take effect), but if youre desperate to try anything, who am I to judge?