Following its $3 billion acquisition of Jet.com in 2016, Walmart is relaunching the site today with new features that signify its efforts to take on retail giants like Amazon. The rebranded Jet.com is now focusing on appealing to shoppers in major metro cities like New York where their shopping experience will be tailored with localized imagery and messages, and, most significantly, three-hour deliveries. Its another play in Walmarts book to dethrone Amazon as the top retail giant, a direct challenge to Amazon Prime Nows same-day grocery delivery. Deliveries in New York will be fulfilled through Parcel, the same-day, last-mile delivery company that Walmart acquired in 2017. Not to be outdone by Alexa, Jet.com is adding iOS voice activation so shoppers can use Siri to build grocery lists through the mobile app. Shoppers will also be given personalized product recommendations based on previous orders and reorder suggestions based on restocking predictions. The relaunch took place today just as Walmart announced the acquisition of another delivery service, Cornershop. The service, which offers on-demand delivery of groceries from retailers in Mexico and Chile, was acquired for $225 million today. Its just one move of many for the traditional brick-and-mortar retailer to make its way into the tech space.
It plans to tailor its site based on the customers city. Walmart purchased Jet.com back in 2016, a move likely aimed at helping the retailer compete with rival Amazon. Now, Walmart has relaunched the site with new features. Going forward, Jet.com will now cater more towards city dwellers, and the site's images and offered products will be tailored based on the customer's location. This localization is kicking off with New York City, but TechCrunch reports that it will roll out to more cities as well. Boston, Philadelphia and Washington, DC are up next. In NYC, Jet.com is also offering three-hour same-day and next-day grocery delivery for a $6 fee. Deliveries will be managed by another Walmart acquisition, Parcel, and the company says it will consider expanding the service to additional cities in the future. Additionally, Jet.com will also offer personalized recommendations, different shopping experiences for each product category and the ability to build shopping lists with Siri. Next month, Jet.com will also begin offering Nike and Converse products. "I am so excited to relaunch Jet to consumers today," Jet.com President Simon Belsham told TechCrunch. " As a retailer, we must build experiences that customers love and trust, backed by strong values. For Jet, this means offering a more tailored shopping experience combined with a unique assortment of great brands in a way that brings empathy back into e-commerce. This is only the beginning for Jet."