Groups Similar Look up By Text Browse About



Similar articles
Article Id Title Prob Score Similar Compare
139357 TECHCRUNCH 2019-6-12:
Adjust raises $227M to measure mobile ads and prevent fraud
1.000 Find similar Compare side-by-side
139260 VENTUREBEAT 2019-6-12:
Adjust raises $227 million for mobile measurement and fraud prevention
0.990 0.729 Find similar Compare side-by-side
139407 TECHCRUNCH 2019-6-12:
KKR leads $300M investment in phishing training company KnowBe4
0.013 0.484 Find similar Compare side-by-side
138959 TECHCRUNCH 2019-6-10:
Korean hotel platform Yanolja raises $180M at a valuation of over $1B
0.005 0.481 Find similar Compare side-by-side
139315 VENTUREBEAT 2019-6-12:
BetterUp, a career and life coaching platform for employees, raises $103 million
0.010 0.476 Find similar Compare side-by-side
139393 TECHCRUNCH 2019-6-12:
BetterUp raises $103M to fast-track employee learning and development
0.038 0.471 Find similar Compare side-by-side
139202 VENTUREBEAT 2019-6-11:
Brex raises $100 million at $2.6 billion valuation for startup-friendly credit card
0.004 0.448 Find similar Compare side-by-side
139542 TECHCRUNCH 2019-6-13:
Target Circle and TapHeaven team up in a mobile marketing merger
0.019 0.446 Find similar Compare side-by-side
139138 TECHCRUNCH 2019-6-11:
Foodles raises another $10 million for its cloud canteen
0.002 0.440 Find similar Compare side-by-side
139166 VENTUREBEAT 2019-6-11:
Infarm raises $100 million to expand its urban farming platform to the U.S. and beyond
0.004 0.436 Find similar Compare side-by-side
139402 TECHCRUNCH 2019-6-12:
Symphony, a messaging app that’s been a hit with Wall Street, raises $165M at a $1.4B valuation
0.012 0.430 Find similar Compare side-by-side
139194 VENTUREBEAT 2019-6-11:
SpotOn Raises $40 Million Funding Round Led by Franklin Templeton and Dragoneer Investment Group
0.003 0.429 Find similar Compare side-by-side
139255 TECHCRUNCH 2019-6-12:
Laundry startup FlyCleaners confirms major layoffs
0.003 0.418 Find similar Compare side-by-side
139580 TECHCRUNCH 2019-6-13:
Verified Expert Growth Marketing Agency: Right Side Up
0.417 Find similar Compare side-by-side
139323 VENTUREBEAT 2019-6-12:
Testim raises $10 million to bring its automated software testing to native mobile apps
0.027 0.411 Find similar Compare side-by-side
139528 TECHCRUNCH 2019-6-13:
VidMob raises $25M for its video advertising tools
0.405 Find similar Compare side-by-side
139365 TECHCRUNCH 2019-6-12:
Bux raises additional $12.5M as it gears up to launch ‘zero-commission’ investing app
0.399 Find similar Compare side-by-side
139238 TECHCRUNCH 2019-6-12:
N26 shares some metrics
0.397 Find similar Compare side-by-side
139162 VENTUREBEAT 2019-6-10:
Scoutbee raises $12 million to match companies with suppliers
0.005 0.393 Find similar Compare side-by-side
138957 VENTUREBEAT 2019-6-10:
Innoviz raises $38 million for lidar and perception software
0.002 0.393 Find similar Compare side-by-side
139181 TECHCRUNCH 2019-6-11:
As Alzheimer’s costs soar, startups like Neurotrack raise cash to diagnose and treat the disease
0.390 Find similar Compare side-by-side
138925 TECHCRUNCH 2019-6-10:
Cvent acquires mobile event technology provider DoubleDutch
0.388 Find similar Compare side-by-side
139500 VENTUREBEAT 2019-6-13:
Cybersecurity risk-monitoring platform SecurityScorecard nabs $50 million
0.386 Find similar Compare side-by-side
139163 TECHCRUNCH 2019-6-11:
Brex valued at $2.6B with new cash from Kleiner Perkins
0.383 Find similar Compare side-by-side
139176 TECHCRUNCH 2019-6-11:
Colombian point-of-sale lender ADDI nabs $12.5 million from Andreessen Horowitz
0.383 Find similar Compare side-by-side

1

ID: 139357

URL: https://techcrunch.com/2019/06/12/adjust-funding/

Date: 2019-06-12

Adjust raises $227M to measure mobile ads and prevent fraud

Adjust is announcing that it has raised $227 million in new funding. The company, founded in Berlin back in 2012, has created a variety of ad measurement and anti-fraud tools — CEO Christian Henschel said the goal is to make marketing simpler, smarter and safer. Adjust says its now being used in more than 25,000 mobile apps for customers like NBCUniversal, Zynga, Robinhood, Pinterest and Procter & Gamble. Its been nearly four years since the company raised its previous round of $15 million. Henschel (pictured above with his co-founder and CTO Paul Müller) told me the company was already profitable back then, and its continued to be profitable while growing revenue by an average of 80 percent every year. So it raised more money (a lot more), he said, because we saw the opportunity … to grow our business even further. Henschel pointed to three broad areas where Adjust is planning to invest and grow. First, theres combating fraud, where he said the company was very early, first launching its mobile fraud prevention suite in 2016. It expanded its offerings earlier this year with the acquisition of Unbotify. Second, he said Adjust will continue to invest in automation and aggregation — an area where it made another recent acquisition, namely the data aggregation company Acquired.io. Were giving our customers the ability to get rid of the repetitive and boring tasks and really focus them back on thigns that human beings are very good at — that is creativity, Henschel said. Adjust expands its anti-ad fraud tech by acquiring UnbotifyLastly, the company (which already has 350 employees in 15 offices worldwide) will continue to invest in customer service and geographic expansion, particularly in Asia. Speaking of acquisitions, Adjust says its also partnered with Japanese marketing agency Adways and acquired Adways attribution tool PartyTrack. So naturally, you might assume that this new capital means  even more deals are in the works, but Henschel said, Acquisitions are always tough — its hard to find the right companies, and even harder to integrate them. In other words, hes open to acquiring more companies, but he said, We dont have any plans right now. This new round brings Adjusts total funding to $250 million. It was led by Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina. Adjust reached profitability just three years after its creation, and has seen extraordinary growth since then, said Eurazeo Growths Yann du Rusquec in a statement. The company is ideally positioned to further expand its product and footprint throughout 2019 and beyond, cementing its position as one of the most successful global tech champions to come out of Europe.